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Couscous – The taste of home and family

A traditional North African dish, couscous elicits a feeling of family. It is typically served on the Sabbath Eve, holidays and celebrations. Couscous is highly versatile, soaking up the flavors around it and offering the perfect accompaniment to the spices, aromas and colors of any dish or style of cuisine. Quick and easy to prepare, couscous fills the air with a warm homey ambience.

The best there is

Couscous is prepared from semolina, and semolina is wheat's inner kernel of rich goodness – in other words, the best part of the wheat. In fact, there is an expression in Hebrew based on the word semolina, which actually means 'the best there is'!

Good luck and blessings

In North African tradition, couscous symbolizes good luck and blessings. It is always the first dish prepared to inaugurate a new home, and is served at holidays and celebrations to represent abundance and fruitfulness.

Couscous – more than you thought

Semolina, the raw material from which couscous is made, is obtained from the granular heart of robust durum wheat that has been coarsely ground. Originating from the wheat's inner seed, and containing all the rich goodness and protein of wheat germ, semolina is wheat's finest product. It is no wonder then that semolina is the basic ingredient of our morning cereals, infant formulas, bakery products and sophisticated desserts – as well as the basis of couscous.

Creative cooking

A unique method of cooking couscous was developed throughout the Middle East, using a pot similar to a double-boiler. The couscous was placed in a strainer that sat above a pot of soup or stew containing meat and vegetables. As the steam rose from the pot, carrying its rich aromas and flavors, the granules of couscous soaked it all up, becoming soft and flavorful. In North Africa, birthplace of couscous, it was sometimes rolled into balls for serving. The typical way to eat couscous is to use it as a bed for cooked vegetables, meat and beans, with plenty of gravy. A pleasure everyone can share, couscous is a favorite with people of all ages, from infants tasting their first solid food, to hungry teenagers, young adults, and their parents and grandparents – whether served as the main course or a delightful side dish.

And most important…

The whole production process, carefully supervised and managed with love and skill, is in the dedicated hands of company founder, David Chriqui, managing director Avi Chriqui, and production manager Phillipe Chriqui.